Course: Business management Module 2 – R300

Course: Business management Module 2 – R300
$10.41
  • Description

2.1 LEARNING OUTCOMES

When you have worked through Module 2, you should be able to

►describe what an enterprise is

►explain the motive for creating an enterprise

►explain the difference between an enterprise and an establishment

►list the four factors of production and give an example of each

►explain the difference between a branch of industry and a production branch

►explain the three sectors into which enterprises can be classified and give an example

of each sector

►explain what an industrial column entails

►draw an industrial column for manufacturing and distributing a product

►define the term “business environment”

►list and explain the characteristics of the business environment

►explain the difference between the internal and external environments

►explain what the micro-environment entails and give an example of each of the

variables of the micro-environment

►explain what the market environment entails and give an example of each of the

variables of the market environment

►explain the types of markets that can be served by an enterprise

►explain the different types of competition

►explain what the macro-environment entails and give an example of each of the

variables of the macro-environment